GRAPHIC DESIGN, BRANDING AND ART DIRECTION
Click on the logos below to see my graphic design and branding photography.
THE AGENCY AT UF
I photographed a local luxury apartment complex, The Bartram, during a resident event with The Agency. The goal was to create social content and capture the complex's amenities for commercial use.
< back
The Agency at UF is a student-run advertising agency where students work with real companies under mentorship of industry professionals. At The Agency, I worked with multi-faceted teams to visually convey client's content wishes. Most notably, worked with Analogfolk on an Amazon Prime x NFL creative ideation sprint aimed at advertising Thursday Night Football to Generation Z. Below is my portion of my team's pitch and the promotional Amazon box based on the pitched idea.
I worked as the Lead Content Graphic Designer for Wafu, a Japanese sauce brand in Canada, where I created three months’ worth of content to showcase the different sauce flavors. Using content calendars to plan, I designed posts that told a story about the sauces, bringing them to life in a fun and visually engaging way. This experience sharpened my skills in blending storytelling with design—key elements of creating memorable brand experiences. I worked with Wafu as a part of my internship with The Agency at UF.
I also designed social content for The Agency, designed graphics for Wafu and Netrush, and created event posters and email layouts for Disney Ad Sales.
MAKE-A-WISH PHILANTHROPY MARKETING
Throughout my four years in Chi Omega, I supervised the cohesiveness of philanthropic event branding for six events and marketed all events on social media. In 2022, we raised over $55,000 in six months for Make-A-Wish Central and North Florida— the largest amount fundraised across 181 Chi Omega chapters that year. I designed social media posts in Adobe Illustrator and Procreate, created event t-shirts, banners, flyers, and decorations, all while leading a team of women working towards our marketing goals. These women helped bring digital designs to life, assisting in transferring our branding and design elements to large wooden letters, banners, and more.
< back
CHI OMEGA BID DAY DIRECTOR (2023)
In addition to planning our philanthropy events, I also organized our 2023 Bid Day, the largest-scale event I had ever planned, welcoming around 90 new members into our chapter. This experience taught me valuable lessons about how empathy plays a crucial role in experience design. I had to consider every possible situation: from someone who was thrilled to be there to someone who might have been hesitant, as the chapter might not have been their top choice. I planned activities such as a make-your-own cotton candy station, multiple photo locations, and custom-designed bags filled with stickers, hats, shirts, and water bottles. I also managed a tight budget and successfully came in under budget!
LEGEND YEARBOOK + BOONE PUBLICATIONS
I served as the Editor-In-Chief of Boone High School's Legend Yearbook Staff for two years. These are some of my favorite spreads that I worked on. These designs aided my first place award in the 2021 Florida Scholastic Press Association Student Journalist of the Year Competition.
< back
CORONAVIRUS VISUALIZATION TEAM
During the pandemic, I joined the Coronavirus Visualization Team. I designed flyers and Instagram posts for
expert-led virtual panel events within brand guidelines. I wrote press releases communicating data visualizations about Covid-19 and wrote blog content.
< back
USA BASEBALL
